I scream, you scream, we all chill out after feeling the anxiety-reducing neurological effects of CBD infused ice cream.
The boys of BJ’s have done it again with plans to unveil palatable pints of CBD infused desserts. And with crowd favourite flavours like “Half Baked” this all feels very on-brand.
“We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy in a statement.
“We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.”
Currently the FDA prohibits adding CBD to food and beverages but Ben & Jerry’s submitted a comment to a public hearing held on May 31 to show their support of legalization.
According to Health Canada, cannabidiol (CBD) does not produce a high or intoxication but has possible therapeutic uses.
That said, the official rules about the legal sale of cannabis-infused goods aren’t set to be released until Oct. 17, 2019 so we will still have to wait a few more months before we can expect cartons of cannabidol’s to hit the freezers.
In the mean time, the American-based company is asking supporters of CBD-infused ice cream to contact the FDA during their open comment window — now through July 2 — and show their support.