Smokers rejoice – Ontario now has its first ever cannabis-friendly cottage country hotel.
Sir Sams Inn is an adults-only luxury resort located in the Haliburton Highlands roughly 3 hours outside of Toronto. It’s pegged as a couples paradise featuring two-story suites, epic sunsets and an impressive water spa. Their activities list includes hiking, kayaking, sailing and bonfires as well as skiing, dogsledding and snowmobiling in the winter season.
As for the nouveau pot-friendly policy, the announcement was made in partnership with Cannabis Hotels which is now listing the spa on their site. Founder and CEO of Cannabis Hotels, Wendy Forwell, says:
“Sir Sam’s Inn & Spa is taking a leadership role in developing Ontario as a premium Cannabis Tourism destination, which will open opportunities for others across the province and build Canada’s brand internationally. We are so pleased to be partnered with this resort as they take this important step for the industry.”
So what are the legalities?
The Ontario Restaurant Hotel and Motel Association website states that, smoking or vaping of cannabis “will only be permitted for registered guests or invited guests of registered guests if the room is designated as a smoking room, and other conditions which align with the Smoke-Free Ontario Act are met.”
Will more hotels make the move?
Cannabis tourism remains an untapped market in Canada but there has been much speculation regarding Ontario’s ability to become a potential hotspot. Issues arise though when it comes to budding tourism companies legal capabilities to advertise their services, as well as when/where guests are allowed to light up.
However, the Canadian Marketing Association believes the restrictions will become more lax over time. Rick Moscone, the chair of the Canadian Marketing Association Working Group on Cannabis, says:
“What we probably see over time is, there becomes a loosening of these rules and you probably see a move that cannabis is treated more like alcohol vs. tobacco,”
The best case scenario for toker tourism would let people see where cannabis is grown and how it’s prepared for distribution, as well as the option of trying and buying products. Pot-friendly downtown hotels and the ability to smoke on tour busses would also be a blessing.